Glossier & Social Media
The beauty industry in 2019 was named as a 532 billion dollar industry. With that being said, there is no doubt that there is a lot of competition when it comes to the market for beauty, skincare and makeup. One of the large competitors dominating this industry, especially with social media presence, is Glossier. Glossier is a makeup, skincare, body care and fragrance brand founded in 2014. Glossier believes that a brand isn’t created in a boardroom, but you are a part of the progress.
They got their start with a beauty website called Into the Gloss, a website devoted to people sharing the products they love, and our source for information and inspiration. They are now creating the future of the beauty world, and they believe that that starts with their customers. Glossier believes in thoughtful design, enabling conversation, but most of all, they believe that beauty is about having fun, wherever you are in your journey. Their reason for success is no accident. Glossier has created their own category when it comes to the beauty industry. Glossier has diversity in models, minimalist designs and quality products that appeal to consumers. With 2.7 million followers on their Instagram, there is no doubt that this company is using its social media to the fullest potential.
Glossier is different from other companies on the market in terms of their social media. They don’t just use models for their social media posts. They use real people. They use the images that they are tagged in on their social media and repost them on their own Instagram account. They allow their followers to see real people like them wearing the products, using the products and sharing their thoughts on them. They have also collaborated with some of the WNBA players to show off their new products and do skin routines with the athletes. Another big seller for Glossier was when Timothée Chalamet was spotted wearing one of the Glossier hoodies, and they sold out instantly after.
I believe that Glossier has one of the most aesthetically pleasing Instagrams. I have scrolled through their account countless times, and all of the posts flow well together. This has to do with the colours, the products, the angles, the types of images and how they flow. Creating a harmonious, aesthetically pleasing Instagram feed for the enjoyment of their 2.7 million followers.
Glossier isn’t just focused on promoting its products. They are also involved in promoting social issues such as the election and voting. Since their audience is mainly American since that is where they have their in-store locations. Glossier created a sticker that they sent out with their packages and online orders. I ordered products from them in September, and I received a voting sticker. They not only sent out stickers with their orders, but they also posted about voting and how important it is on their Instagram.
In terms of what Glossier can do better, I think they can work on their social media reach in terms of advertising and marketing. So many people don’t know about their brand, and I believe that there are so many opportunities for Glossier to be the biggest competitor on the market. They are such a great brand with great morals. Their products are vegan and are not tested on animals. They are also really open with their consumers about what ingredients they use in their products. And most companies would be afraid of showing consumers that side of the brand, but not Glossier.
Glossier has established a social media presence with its 2.7 million followers on Instagram. And I could talk for hours about my love for this brand and how they deserve to be bigger than they are already. They have a significant social media presence with an aesthetic Instagram and a strong social media following. But it shouldn’t stop there. Lossier needs to promote their brand using multiple platforms and collaborations to extend their brand and their consumers. And I am very excited to see what is to come for this brand.
Work Cited
Biron, Bethany. Beauty Has Blown up to Be a $532 Billion Industry — and Analysts Say That These 4 Trends Will Make It Even Bigger. 9 July 2019, www.businessinsider.com/beauty-multibillion-industry-trends-future-2019-7.
“Skincare & Beauty Products Inspired by Real Life.” Glossier, www.glossier.com/.
“Glossier Instagram Page.” Instagram, www.instagram.com/glossier/?hl=en.
“What Is Glossier — About Us.” Glossier, www.glossier.com/about.
